POTENTIAL TARGET AUDIENCE

 

7. Research into Audience

 

  

 

 

 

 

This is a mood board that I have made which shows what I believe our target audience for our music video will be. Our target audience in mainly aimed at female teenagers from the ages of 13 - 19 as our chosen song and storyline is about relationships and love which mainly interest the female gender. The reason why I believe that it will appeal more to teenagers instead of older people is because it is around your teenage years you start experiencing all things to do with love, whether it is lust, falling in love or having your heartbroken. It is around this age that girls become more mature and start developing and paying an interest towards the opposite sex. I think the target audience of girls watching this video will be a variety of ones that are single, in relationships or have had their heartbroken  as the lyrics of 'there is a line' are relatable to all three categories. I think the girl target audience will mostly be very girly and into the stereotypical girl things such as make up and shopping. I think that the other types of music they would listen to would be artists such as Taylor Swift and Carly Jae Repson as their songs and videos also relate to teenage relationships, very similar to our own. As the target audience will mostly be teenagers, I believe that they will shop in shops such as New Look and H&M as the clothes in these shops are mostly female based. They are also girly and colourful and affordable compared to shops such as TopShop and Dorothy Perkins which are more overpriced. This is because a majority of our target audience will be in education, and not full time work, therefore the will have to budget. The films our target audience would enjoy and watch will probably be chick flicks like, "she's the man" or "27 dresses" and also much more mainstream popular films such as "Twilight" and "Hunger Games" because of once again; the love entwined storylines and also because of their celebrity crushes such as Robert Pattinson. In their spare time, I think the target audience would be into the latest celebrity gossip and I think they would read popular magazines such as 'Vogue' to find out what's going on with their favourite celebrities.

Questionnaire

Q1) What do you most associate stereotypically with the genre of Indie Folk?

 

a)    Guitar        b)   Piano     c)   Drums     

 

Q2) What do you most associate stereotypically with the genre of Country Pop?

 

a)    Romanticism        b)   Break ups        c)    Heartbreaks

 

 

Q3) What issues do you think surround teenagers these days?

 

a)    Falling in love        b)   Education        d)   Family pressure

 

 

Q4) As a teenager, which pop star do you find yourselves relating to most?

 

a)    Taylor Swift & Ed Sheeran        b)   Sam Smith and Beyoncé

b)    Jay Z and Kanye West

 

Q5) Do you think teenagers are portrayed positively in the media texts today?

 

a)    Yes        b) No        c) Sometimes

 

We gave this questionnaire out to our peers to gain some audience feedback so that we would have some sort of clear direction in which our music video should head in.

  

  

All of my peers that I asked for feedback have stated that they like the potential ideas about what we will include in our music video. we have conformed to the generic conventions in our Music Video ideas and this seems to have been the right choice as they all understood the ideas and thought that they would work out well. This is extremely beneficial for us, and also provided us with a huge relief as we can stick with these ideas, instead of changing them which would have taken more time which would have been a huge setback for us as we have a strict deadline which we have to keep within.

Additionally, whilst looking into target audiences, I came across something called the 'Male Gaze Theory'.

1.    What is male gaze theory?

The Male Gaze states that women in film are classically objects of the gaze therefore meaning that the women featured on the screen are portrayed as objects of desire.
 It states that the audiences watching the film have to view characters from the viewpoint of a heterosexual male, which is the reason why women are more or less seen as objects.

Men tend to look at the 'curvy parts' of women. Like the idea that men don't tend to look women in the eyes, but at other parts of their bodies. (Camera in films sometimes focuses more on the women's bodies)
Women looking at themselves:
Women are made to look at themselves in a negative way, picking fault with parts of their appearance when they see how women look in the media; when they have been airbrushed. It triggers a lack of self-esteem and makes women aspire to be like models in magazines or on TV. Women become reflective.
Women looking at women:
Women can look it other in a sexual way. But mainly they judge and compare themselves to other girls. E.g. looking at what another girl is wearing and then comparing it to your own clothing.

(http://www.slideshare.net/beccacobb/laura-mulvey-the-male-gaze?related=1)

2.    Who wrote the theory?

Laura Mulvey

      3. How did the theory come about?

      See if you can find any information about male gaze theory and music video.

This links to Andrew Goodwin’s theory of Voyeurism. He states that music video contains reference to the idea of looking – this could refer to close up or intimate shots of your artist (which are often from the perspective of male gaze)

Because our music video we are going to construct is primarily focused around a female character we have to be careful and wary as to make sure that we do not fall into the male gaze trap. Because our music video is not explicit in any way and is more concerned with the typical teenage girl crush I doubt this will happen.